One of China’s leading media and public relations firms, Blue Focus Intelligent Communications Group Co., aims to replace its outsourced copywriters and graphic designers with generative AI models akin to OpenAI’s ChatGPT. According to an internal letter from Bloomberg News, the corporation intends to embrace the new wave of AI-generated content by ceasing all spending on third-party copywriters and designers.

The announcement has piqued the interest of business leaders worldwide in researching AI’s potential applications since ChatGPT proved its capacity to generate poetry, write essays, and pen fiction from scratch. However, Bluefocus appears to be developing quicker than most, and industry experts are concerned that clever chatbots, like past internet advancements, may steal readers and advertisers.

While media executives see generative AI as a new existential danger, Bluefocus is taking the opposite approach, intending to embrace the technology altogether. According to local media sources, the company has approached technology behemoths Alibaba Group Holding Ltd. and Baidu Inc. about licensing their technology.

The news of Bluefocus’ ambitions pushed the company’s stock up over 19%. Nevertheless, the stock had given up nearly half of those gains by the end of trading on Thursday and had been down more than 6% on Friday. Bluefocus representatives were not immediately available for comment.

There has been an increasing trend toward AI-generated content in recent years, with numerous industries examining the technology’s influence on their organizations. For years, people have been concerned about AI replacing human jobs, and many are seeking solutions to reduce the possible consequences, such as establishing walled-off material or regulations.

Bluefocus’s bold decision to embrace AI-generated content is a massive shift in the industry’s attitude. Its success or failure might have far-reaching consequences for the media and public relations industries. It remains to be seen how far firms like Bluefocus will go in implementing AI and how it will ultimately affect the workforce as technology evolves and becomes more sophisticated.