Real estate pros need to stay ahead of the game in order to thrive in today’s digital landscape. With the growing complexities of SEO, online marketing, and artificial intelligence (AI), it’s more important than ever to stay up to date on the latest trends and best practices. That’s why Inman contributor Brandon Doyle has taken it upon himself to interview some of the top industry experts to uncover what’s ahead in the world of real estate, marketing, and beyond.

One such expert is Morgan Carey, CEO of Real Estate Webmasters (REW) and Carey Real Estate Holdings. With over two decades of experience, Carey has successfully led REW to generate over $200 million in revenue and secured the largest deal in the history of the Canadian version of Shark Tank.

When asked about the main struggles agents face, Carey suggested that many are ill-prepared for the competitive markets and encouraged them to outsource areas where they are lacking, such as marketing and lead generation, and invest in coaching for the areas they need to improve. Additionally, Carey is an advocate of AI and has developed REWpert.com, an AI robot that powers the company’s Global MLS portal and helps with lead generation.

Moreover, Carey stressed the importance of SEO, and his team has implemented strategies targeting technical SEO, content creation, and link attraction to help their clients rank higher and drive more traffic. With that in mind, Carey warned that the cost of pay-per-click advertising is on the rise, making it more difficult for smaller players to compete with the bigger budgets.

The future of real estate marketing looks to be heavily reliant on AI, and Carey believes that this will allow agents to dedicate more time and resources to auditing, personalizing, and adding expert knowledge to their service.

It’s clear that Morgan Carey is a leader in the real estate tech space. His commitment to his clients is evident in his passion projects, as well as his dedication to providing them with the knowledge and resources they need to succeed in the digital world. With his guidance, the real estate industry stands to benefit immensely from the power of technology, entrepreneurial spirit, and an understanding of the industry.